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THE BENEFITS OF OPTIMUM EFFECTIVE SCHEDULING

In the late 1980's the National Association of Broadcasters commissioned a major research company to study why some advertisers are highly successful in using radio, while others achieve only moderate results. Here are the key findings:

1. Successful advertisers run a high number of commercials per week.
The trend is clear. To be highly successful, advertisers should schedule far more commercials per week than what was once considered the norm.

2. Successful advertisers concentrate their marketing on fewer advertising vehicles.HICLES.
In short, successful advertisers buy fewer stations than the norm. Instead of "spraying and praying," they isolate three or four key radio formats to get the entire width and depth of any single radio stations listener universe.

3. The cause of marketing failure is clutter and forgetfulness.
Learning is based on repetition of your ad message over and over again. In other words, to get solid advertising results, you have to run creative messages enough times per week to overcome advertising clutter and consumer forgetfulness.

Optimum Effective Scheduling (OES) works hand-in-glove with WMXG 106.3 FM. With heavy scheduling on the areas "Most Listened To Radio Station," you dramatically increase the number of listeners hearing your message a minimum of 3-4 times per week - all with less expense and effort. Radio advertisers report up to three times the results and satisfaction with Optimum Effective Scheduling.